Intent/tone of voice:
My work is predominantly striking and bold, with high contrast, strong use of negative space and colour. I have an intent of making statements with my work, a strong emphasis on aesthetic. I try and think what is beyond initially obvious, using metaphors and interesting compositions to provoke the viewer and make them stop and think.
Themes/Subjects:
I quite like research driven projects - a great opportunity to delve into the history and culture of the subject and create work which isn’t surface level. I have a knack of creating quick snappy ideas and concepts so feel my work fits with editorial illustration. I’m intrigued by using shapes and simplifying imagery into abstract form , playing around with colour and texture, and how this links with the conceptual side of things.
Audience/Context:
My work appeals to more of the older generation because I tend to deal with subjects which the older person would have less difficulty in understanding. However I do feel that my aesthetic has potential to appeal to more of the younger generation because of its simplicity and modern style, especially if I were to print them onto clothing for example. My work can be quite conceptual at times, with deep hidden meanings, allowing the audience to fully engage in the piece of work. I can see my work being used for editorial briefs, and being applied to books, posters, clothing because of that strong visual element.
Goals and ambitions:
Start printing my work onto clothing. Enter more competitions. Create a website and instagram account. Continue with commissions. Experiment with screen printing as it fits well with my aesthetic. Start looking at placements and external opportunities. Look at designing book covers and experiment with applying my work to varying contexts within illustration.
Practical skills/media/format:
Screen printing, mono printing and lino. I see myself as a print maker. I like to use a combination of print and digital (Illustrator and Photoshop) using textures and layering techniques. Illustrator is something I have only used briefly in the past and I really enjoyed it so I aim to experiment more with that.
Potential Content/ Outcomes:
Start exploring research driven projects
Look into political/social posters? Making a strong statement through design
Create more logo designs as this is something where my strengths lie
Look at the idea of designing book covers and inside illustrations - this is something I really enjoyed doing first year
Look at metaphors and how to use them, avoiding the obvious
Creating more simple imagery using minimal colours
Use more digital techniques as this is something which employers look for in the skills department
Maybe make some more gifs? Also something I really enjoyed first year - bringing my work to life through very simple tech
